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Sponsored and branded content
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Are you looking for a qualitative Travel Environment? Do you want to build on your brand awareness, increase positive brand attitude, or be associated with a specific campaign?
why work with eurail
What we offer
Eurail's Sponsored and Branded Content gives you the opportunity to be integrated on our platforms in a very organic and effective way. Here you can reach travel enthusiasts with a passion to explore Europe. We tell your brand story to our engaging community in a way they love and understand. We can do this with a sponsored theme article, native advertising, brand activation or a custom concept.
With the support of our commercial newsletter and our social media channels, we fully support any integrated content partnership. We make sure your message is translated in a creative way by working with an extensive and experienced team specialized in content, channels and customers. Join us on this adventure!
Products and exposure
- Sponsored article
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![sponsored article]()
You will be integrated within our original website content. Based on your briefing we will seamlessly weave your brand story into the content.
Sponsored articles can be composed around a product or service, by theme, by event, or focused on a specific country. Choose your content category based on the customer journey.
Go for planning, information or inspiration. Video, text, visuals, games and quizzes can all be included. Give us your extended content briefing and we will make it happen!
Period: Month
Included: Newsletter and social media exposure, for Interrail, Eurail, or both brands (additional fee)Interested in this partnership? Please contact:
- Native advertising
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Make sure your advertisement is integrated into a highly relevant environment with the right context.
Integrate your message in an existing theme or special, by integrating a sponsored high awareness content block, on the Eurail blog or on a specific destination page!
Period: Month
Included: Newsletter and social media exposure, for Interrail, Eurail, or both brands (additional fee)Interested in this partnership? Please contact:
- Brand activation
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![brand_activation]()
With a brand activation, we will facilitate the activation of your target group. An example could be a prize competition which we can run on our channels for a certain amount of weeks.
Period: 2-3 weeks
Included: Newsletter and social media exposureInterested in this partnership? Please contact:
- Newsletter commercial
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![newsletter commercial]()
Be featured in our commercial newsletter with a big reach of +250.000 subscribers per brand (and growing). This can also be combined with a brand activation.
Period: one-offInterested in this partnership? Please contact:
- Social media integration
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Be featured on our channels where our highly engaged travel enthusiastics engage with the brand and with each other (communities). Social Media integration is possible with a sponsored article, native advertising or a brand activation. Facebook & Instagram focus.
Interested in this partnership? Please contact:
- Custom package
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Based on your briefing and communication objectives we will make a customized concept that will suit your needs.
Investment: depends on period and integrated touchpoints.
